Who We Are
We are a team of former 0 to 1 GTM leaders who specialize in guiding early-stage startups from the founder-led sales stage to the first sales hire, helping build scalable sales foundations and achieve rapid growth.
What sets us apart
- Hands-On Experience: We are individuals who have been the first Sales hires at high-growth venture-backed startups like RallyUXR (Y-Combinator ‘22 & Stage 2 Capital) and Airplane (Benchmark & Thrive Capital, ACQUIRED by Airtable) and early at Heap & Apollo
- Team Members, Not Just Advisors: We fully integrate into your company’s operations, joining Slack/Teams and your tech stack and doing the work as part of your team. Our model is hands-on work side-by-side with the Founding team vs. “advice-driven” office hours
- Proven Track Record: We’ve worked with companies like Village Labs (Techstars), Superblocks ($37m Series A from Kleiner Perkins), Outerbase (YC 23), Dropbase (YC 20), PixieBrix ($5.4m Series A from NEA), Champify, and more.
Our Clients
- Early-stage B2B SaaS startups that are on the 0 to 1 journey in their Sales/GTM
- Primarily doing Founder-led Sales
Partnering with Founders, Accelerating Founder-Led Sales




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Our Approach
- We start by meeting with the founders to understand where they are in their GTM journey
- From these discussions, we develop a tailored proposal of work for the specific project they need help with
- We then establish a detailed timeline for the project, ensuring alignment with the founder's goals
Engagement Model
- Engagements typically range from 6 to 12 weeks and 10-20 hours per week
- Rates vary based on the scope and duration.